Hyejin majored in Media Studies and has over 17 years of experience in digital campaigns. 

With a foundation in media expertise, she has focused primarily on digital platforms, including web service planning, video production and media strategy.

A key achievement in her career was leading the digital transformation of NGOs, where she played a pivotal role in reshaping organizational workflows and enhancing organizational culture through the strategic use of media technology. During the pandemic, Hyejin also provided valuable consultancy to civil society research institutes, non-profit organizations, and educational institutions, helping them navigate and implement digital transformation initiatives.

Currently, Hyejin is pursuing a Ph.D. in Sociology, focusing on the topic of "climate citizenship".

Plus, Hyejin is a cat lover, sandwich addict, and exercise quitter.